Monday, 29 August 2011

Marketing Planning - Intro Video

The next in our series of tuition videos 
from Master Marketer, Peter Rees. 
To whom, many thanks!

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Saturday, 27 August 2011

City Digital Marketing Academy - Course Video

Music and video composed and produced especially for us by our friend, Master Marketer, Peter Rees.

For more information, and to enrol visit our web site

Thursday, 25 August 2011

Effective mobile marketing: Eight golden rules

With thanks to Marketer Magazine
Effective mobile marketing: eight golden rules

1) Creativity and content are key. Avoid banner ads or intrusive message that are little more than spam.

2) Where advertising is used, sponsorship is far more acceptable to users than direct advertising. It creates and builds an effective brand presence, without interrupting or irritating the customer.

3) Take advantage of personal location – the fact that the phone is always with us, and always knows where we are. 

4) Incentivise uptake – and make the incentives interactive.

5) Exploit the technology where others are not doing so, but don’t use the technology for its own sake. It must always answer a need or want. Any apps developed merely because the technology is exciting will fail.

6) Personal recommendations are now one of the best ways customers make decisions. Tapping into this means recognising and accepting it, rather than devaluing it by “faking” recommendations – which is, in any case, illegal.

7) Don’t view mobile in isolation. It’s not a separate channel; it’s what people use when they visit other channels. The difference between the Internet and mobile will soon be invisible.

8) Ensure your website has a mobile-friendly version – not just one that works on mobiles.

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Monday, 22 August 2011

Sunday, 21 August 2011

Promoting your Blog - Tips for BLOGGER users

This is in no way a science or guarantee; it's simply a few suggestions with which many bloggers have found success.

Set your blog to Send Pings. When this setting is activated, your blog will be included in various "recently updated" lists on the web as well as other blog-related services.

Activate Your Navbar. Do this and you might start to see the effects right away! One of the features on the Blogger Navbar is a button called NextBlog - click it to visit the next Navbar-enabled blog.

Install Email This Post. If you use Email This Post on your blog, people will be able to forward your posts to friends. This may not have an immediate impact on your site stats but it enables others to publicize your blog for you.

Turn on Post Pages. By publishing every post as its very own web page with Post Pages, you ensure that your entries are way more link-able and more attractive to search engines.

Turn on your site feed. When people subscribe to your site feed in their newsreaders, they're very likely going to read your post.

Add your blog to Blogger's listings. When you add your blog to our listings it shows up in Nextblog, Recently Updated, and other places. It's like opting-in to traffic.

Write quality content and do it well. If your "style" is bad writing, worse grammar, no punctuation, and an ugly design, that might be okay for a niche crowd. But the idea here is to achieve mass appeal, so fix yourself up a bit.

Publish regular updates. Simple: the more you blog, the more traffic you'll get.

Think of your audience. A good way to build an audience is to speak to one in particular. When you keep your audience in mind, your writing gains focus. Focus goes a long way toward repeat visitors.

Keep search engines in mind. There are a few things you can do to make your blog more search engine friendly. Use post titles and post page archiving. This will automatically give each of your post pages an intelligent name based on the title of your post. Also, try to be descriptive when you blog. A well crafted post about something very specific can end up very near the top results of a search.

Keep your posts and paragraphs short. Strive for succinct posts that pump pertinent new information into the blogosphere and move on. Keep it short and sweet so visitors can pop in, read up, and click on.

Put your blog URL in your email signature. Think of how many forwarded emails you've seen in your day, and just imagine the possibilities.

Sumbit your address to blog search sites and directories. People look for blog content at Technorati every day, are you on their list? You should be. Submit your blog's url to Technorati, Daypop, Blogdex, Popdex, and any other site of that ilk you come across.

Link to other blogs. Links are the currency of the blogosphere and it takes money to make money so start linking.

Install a blogroll. It's a very simple yet effective social networking scheme and it has the same result as a simple link if not stronger: traffic! So if you don't have one yet, sign up for a blogroll and get that link-list going.

Be an active commenter. This is in the same vein as linking. Most comment systems also provide a way for you to leave a link back to your blog which begs a visit at the very least. So if you feel inspired, leave a comment or two in your blog travels. It behooves you.

Enable Following on your blog. Following a is a great way to keep your friends updated on the latest activity on your blog. New blogs will have this blog feature enabled by default, but for older blogs you will have to enable it from the Layout | Page Elements tab.

Blog on! :-D

CIM studying members - Guidance on Assessment Formats

Twitter @citydigital

What is Marketing...? - Introduction video

Thank you,  to our marketing friend, Peter Rees, experienced marketing executive, CIM tutor, author, composer, video producer and magician!

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Twitter @citydigital

Friday, 5 August 2011

Meet Prof Malcolm McDonald - Our new Academic Adviser

We are delighted to announce that  Emeritus Professor Malcolm H.B. McDonald MA(Oxon), MSc, PhD, D.Litt. FCIM FRSA.has generously agreed to act as Academic Adviser to City Digital Marketing Academy Ltd.

Malcolm is world-renowned, stellar Marketer and we look forward to working very closely with him, as we develop our business.

You can read our recent interview with Malcolm in a the post on the Blog HERE.

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