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Comment from PR Smith - Posted on his behalfMarketing Master Prof. Philip Kotler - talks about Branding and Value creation Interesting view of a business comprising Product Management, Brand Management & Customer Management. 1 min Kotler video clip explaining how brands create power http://tinyurl.com/3e8tl73 'Open Source' is at the top of what I call the Ladder Of Engagement which neatly organises social media chaos into a simple structure. Download full explanation/free chapter from facebook http://tinyurl.com/6h3d5j7 or web site www.PRSmith.org. PR Smith
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