Saturday, 30 July 2011

Marketing Master Prof. Philip Kotler - talks about Branding and Value creation




Posted by at

1 comment:

  1. Unknown4 August 2011 at 04:01

    Comment from PR Smith - Posted on his behalf

    Marketing Master Prof. Philip Kotler - talks about Branding and Value creation

    Interesting view of a business comprising Product Management, Brand Management & Customer Management. 1 min Kotler video clip explaining how brands create power http://tinyurl.com/3e8tl73

    'Open Source' is at the top of what I call the Ladder Of Engagement which neatly organises social media chaos into a simple structure. Download full explanation/free chapter from facebook http://tinyurl.com/6h3d5j7 or web site www.PRSmith.org.

    PR Smith

    ReplyDelete

Subscribe to: Post Comments (Atom)